Thursday 2 May 2013

Mock Answer

To what extent does Internet Piracy pose a threat to the Film Industry?

I feel that Internet piracy poses a great threat to the film industry, it not only limits the amount of money that can be made through films but it also limits the genre of films available for the viewer. Less genres are available due to a unwillingness to try out new things as many viewers now instead of taking a risk and paying for the film at the cinema will watch it illegally online meaning the film will make no money. This leads to many sequels of the same type of films, a recent example of this is Fast and Furious 7. There are however some positives as through piracy audiences have a much wider choice of film to download and view from home, giving them access to films that they would not have previously been able to see at the cinema. The film industry is trying to adapt to this piracy wave with methods such as 3D which makes piracy much harder so audiences have to visit the cinema to see them. Cinemas also do many offers for cheaper tickets in an attempt to bring people back to the cinemas for a reasonable price.

Through the advances of digital technology piracy has become much easier and much more common within audiences. Through new technology the audiences have the option of either downloading the films or simply streaming them online, a key site that was used commonly by a large proportion of online film viewers was MegaUpload. A sure which hosts files people upload and allow others to both view and download them meaning that audiences can easily view from home rather than going to the cinema and can also download the film and distribute them to others they know. Through the easy access of almost any brand new film through the Internet the film Industry has to combat with technological advances of it's own, or new ways to attract audiences back. The current wave is the resurgence of 3D. The usage of 3D in films not only allows the cinemas to charge more money but also makes the films much harder to pirate, meaning in some cases such as Avatar any who are interested in the film are forced Into the cinema to view the film in 3D. This surge of 3D almost forces it on any directors who want a guarantee of large numbers viewing their film, many directors are unhappy with this and 3D rarely goes down well with critics. This shows that Internet piracy does present a great threat to the film industry as it severely restricts the amount of money made.

Although Internet piracy greatly harms the profits of the film industry it has some positives in the way of it allows the audiences to view a much greater variety of films much as the video nasties did with the release of VHS. The films being viewed online however are not all of the adult or horror genre, they allow smaller indie films to be shared to a much wider audience allowing an improvement in the "film literacy" of the audience meaning that they are much well educated as to what is a good film. Through access to a wider variety of genres and movies more specialist audiences develop and give the audiences a greater relationship with directors and actors. I feel that although online piracy allows a wider variety of films to be viewed it is doing more harm than good as it takes away from the money made by the film industry limiting the technological advances they can make and improvements to future movies. It is also my opinion that I people viewed films in cinema or payed for the DVD releases rather than pirating them for free the industry would no longer have to make the same stale, bland films am they would be able to take risks again with new, edgy film ideas.

Piracy has a great economic effect on the film industry as I have already mentioned. It doesn't however just restrict the profits made, it also restricts the actors within films. Directors can no longer take risks with new actors and rely on big name, established stars as a definite selling point for their movies. An example of this is The Expendables 2. Despite being a very good action film it's only major selling point was that it used multiple famous past actors some of which were in their 60s. Without money the Industry cannot afford to discover new talent that will become the big name stars of future generations. This lack of profits also leads to films that appeal to the widest audience being created meaning 'Big Dumb Movies' are made with simple to follow storyline and no real content so they can appeal to all ages. This leads to generic films that are not memorable as many of their predecessors were. This shows that piracy poses a threat to the industry both in its future in terms of actors but also it's future in terms of films that they show, if piracy carries on taking profits as is does these dumbed down sequel movies will continue to be made allowing no originality.

In conclusion I feel that Internet piracy poses a very strong threat to the film industry. It takes away money from the industry but also limits the type of films they can making forcing new methods to attract people to the cinema such as 3D that take away from the quality of cinema.